Pinterest Screenshot

New website, new social media in Econ’s marketing mix

Econ Group is excited to announce the launch of its newly designed website www.econgroup.ca.

Now utilizing WordPress coding the site incorporates a Blog space, a Twitter feed and many updated project photos. “The Deep Focus (from Elegant Themes) template we’ve adapted really conveys the look that we often achieve in the modern homes we build. Our previous website’s designer (and owner of one of Econ’s Design-Built homes), Edmund Arceo at Spiderplus Graphics worked his magic and it was just a perfect fit,” says Dalit Holzman, Econ Group’s Manager of Communication and Marketing.

What’s more is that with the further functionality programmed by Vancouver’s own awesome team at SplitMango the site now will stay up-to-date more continuously, with fresh photo galleries and links to Econ’s multiple social media platforms.

Pinterest is taking social media by storm, to be sure. The virtual Mecca of digital curation is providing us and our clients an invaluable resource for cataloguing visual design and building resources. Says Michael Dutson, Principal of Econ Group, “Pinterest means that when a client says they want a set of modern stairs, for example, we can just click to our ‘Staircases’ board to help them convey to us exactly the kind of look they are after. It is an intensely powerful tool for anyone doing business with anything having a visual component.”

In addition to Econ’s new presence on Pinterest, we also have a growing number of followers on Twitter (@econgroupltd) and Facebook (at Econ Group Construction and Development Ltd.)

“Econ feels so fortunate to be involved in conversation spanning from green city planning to cutting-edge architecture to construction management software,” says Econ’s Dalit Holzman. “The goal for our next stage of Marketing growth is to facilitate even more dialogue between the design world and homeowners embarking on the home-building process. Econ Group understands that at the heart of any beautifully designed and built home lies a construction process based on a spirit of open-communication and an ability to listen. When a homeowner feels that one of the largest undertakings of their personal life (i.e., the building of their home) has been a joy-filled experience…well, just think of how that rubs off on their subsequent day-today life within that home.”

Econ Group Construction gets ready to grow

Really, it’s no secret that neither Vancouver’s economy nor its housing market is in any sort of the same rough shape as is being experienced south of the 49th. Just last month the Canada Mortgage and Housing Corporation (CMHC) reported that there were 1,555 housing starts in the Vancouver Census Metropolitan Area (CMA) in January 2012, compared to 1,436 starts in January 2011. Truly, as the only explicitly modern residential contractor in the Lower Mainland, Econ Group can attest that single-family home construction just isn’t hurting here in Vancouver.

“In 2010, we began to realize that the work wasn’t slowing and that we just had to get ready to grow from small to truly medium-sized in a relatively short time frame,” says Michael Dutson, one of Econ Group’s Principals. “In an industry where unforeseen schedule and cost impacts often occur as par-for-the-course, we at Econ Group have always expected more of ourselves.”

As prerequisite to any further, well-organized growth Econ Group identified its core back-end Project Management process to be in need of a major overhaul. After a period of product testing, the team finally settled on Corecon Technologies’ Construction Management software for all its Project Management, estimating and scheduling needs.

Internal office structure

“Both internally and externally, we have always strived for easy, honest and well-informed communication. Implementing Project Management software was one thing, but as our business has grown over the past 10 years, the responsibilities of myself and my business partner, Mike, became cumbersome,” says Marcel Studer, the other of Econ’s Principals. “We found ourselves needing support staff to carry and direct our growth.”

To that end, Econ Group brought on both an Operations Manager to control the Corecon-maintained backend and a Manager of Communications and Marketing to keep the team busy with exactly the kinds of modern, forward-thinking home construction on which they have built their strong reputation.

With a Master’s Degree in Business Administration from the University of Vienna, Patricia Lubensky, Operations Manager, brings to Econ Group 13 years of experience within the fields of technical account management and controlling, software development and IT system administration. A passionate yogi and mother of two, Patricia’s attention to detail and thorough communication style makes her the perfect fit within the Econ team.

Dalit Holzman, Econ’s new Manager of Communications and Marketing, comes to us freshly returned from a five-year stint on Vancouver Island. Through her 2 years as Manager of Operations, Customer Service and Marketing at Natural Pod (Canada’s leading manufacturer/online-retailer of natural toys) and founding of the Vancouver Mommy Map and Co-op Radio’s It Takes a Village, Dalit’s foundation within her job-description is solid.

Continuing Professional Development

In a field where staying current on the latest innovations and certifications is essential, Econ Group has been hard at work keeping up to date and in the know.